Oprah Winfrey's Strategic Planning

 

OprahWinfrey's strategic planning started in Chicago when she was the host of the “The Oprah Winfrey Show” started in the late 1980’s. She quickly rises to be the number one talk show host. Oprah Winfrey was then in a position to negotiate ownership of the show and started her own production company because of the success and the amount of revenue generated by the show.

 

OprahWinfrey's planning and marketing begins with the show discussing every topic that matters, with the most famous people and normal people. There was a place on her show for everyone. Her marketing plan was achieved when she was the highest ranking talk host show within a two year history.  
 

OprahWinfrey's marketing objective was to start her own cable channel “The Oprah Winfrey Network” that would give her the opportunity to speak for 24 hours a day. Her move from broadcast to cable has been a transformative moment for the television business. Making her the first time a talk-show host has ever taking over an entire cable channel.
 

OprahWinfrey's strategic directions with the cable channel were to host different talk shows; starting with the "Rosie O’Donnell" and "Rachael Ray".
 

OprahWinfrey's marketing mix is that she owns her own Production Company “Harpo Production, Cable Channel “Oprah Winfrey Network” and Magazine Company “O”.