Segmenting and Targeting Markets

Segmenting and Targeting Markets

Oprah Winfrey has many new and exciting segments for “OWN” cable network for 2012 and 2013.  Within the last year sales and rating for “OWN” cable station and “O” magazine has been declining.  Oprah decisions to add more segments, hoping it will bring back some of her old and new viewers from “The Oprah Winfrey Show”.  Oprah Winfrey has been trying to build strong momentum for the network, so that she can connect with her audience.  Oprah knowing how to build a Company, she has to remember what the audience wants.  Oprah has to look at this new cable network like she did when she was producing outstanding shows with “The Oprah Winfrey Show” in Chicago.  She is now taking the new approach towards interviewing with major stars.  Oprah and her camera’s go into stars homes and interview them.  With these changes the rating has double digit from last year. Her biggest segment so far is “Oprah’s Favorite Things for 2012” which was aired yearly on “The Oprah Winfrey Show. These are the things that her views want to see, more of Oprah Winfrey and less of programs. Oprah and Discovery Communications may bounce back and get ahead if Oprah keep producing and give her audience her all.

One of the reasons why Oprah’s Next Chapter, has been a successful is because of her younger viewers.  The younger viewers wouldn’t mind seeing Oprah Winfrey doing iterviews from the luxury pop culture icons homes. Take for example, she interviewed Rihanna in Barbados that show  double digit numbers of viewers.