Oprah's Marketing Environment

Oprah has always been the cutting edge to Television.  She knew she wanted to be more than just an anchorwoman.  She ventured into broadcasting and enjoy being in the front of the camera. Having the opportunity to co-host her show in a market that was predominately for males. Her biggest competition at the time was “Phil Donahue”. Oprah develop ways to connect with her audience, she received better rating than Phil Donahue. Oprah selling herself, she renegotiated a new contract with King World Production and Channel 7 (ABC), which gave her rights to producing her show. Oprah understanding the marketing environment and what’s it is made up and the way it operators. Always keeping ahead of the game, every episode she treat it as her first.  She connects with her audience because of her woman-to-woman empathy and flair for self-revelation. Unlike any television figure that had come before her, Oprah examined social issues with intelligence and candor, engaging the heart. That is the number one reason why she has stayed in television for the past twenty-five years.  She knew how to market herself, her   shows has been viewed by millions of people in 117 countries worldwide.

Base on the volume of People Watching “Oprah Winfrey Show”

Average Monthly Traffic

Unique visitors/month: 5 million

Page views/month: 75 million

Session duration: 9.8 minutes
Pages per session: 8.1

Demographics

Female: 91%

Married: 66%
Working: 64%
Homeowner: 77%
With some college education: 82%
Raising children: 42%
Average Age: 45 years old
Average HHI $80,000   
SOURCE @plan, Summer 2007 Release

 Oprah’s identifying that technology has changed. She went from television to owning her cable network. The Discovery Communications is replacing its Discovery Health Network with the Oprah Winfrey Network (OWN). Technically she's ending the show and starting a new on-the-road show called "Oprah's Next Chapter". Oprah has announced that she will be buddy up with Sirius XM Radio, a show that currently brings us some of Oprah Winfrey's greatest lessons via OWN, will begin airing on Oprah Radio.