Oprah's Consumer-Decision Making
Oprah’s
consumers are her viewers that have been very dear to her for the past
twenty-five years. When Oprah Winfrey first national show was on aired on
September 08, 1986, her topic was “How to Marry the
Man or Woman of Your Choice”. She only had an audience of less than twenty-five
viewers. Oprah pursuance
her own audiences to come see her shows, she recruited herself to the streets of
Chicago giving away free tickets to her show. Little did anyone would have
known she would become a household figure? The viewers have stated that “Oprah
Winfrey career, was believed that Winfrey’s success was rooted in her ability
to cater to middle-class white women—a significant segment of her viewing
audience. Given the popularity of her show—it’s been the highest rated program
of its type for two decades—there was an expectation that Winfrey would weigh
in more forcefully on issues that directly affected African-Americans”. Her topics always provided viewers with
positive, spiritual uplifting experience. She also had compelling interviews,
and self-improvement segments. Over the past twenty-five years Oprah has
thanked her viewers in some many ways. In 2004, every person on the set of the
Oprah Winfrey show was given a new car (donated by General Motors). Every
episode Oprah has always given away gifts. On the episodes of “her favorite
thing” which was always the biggest give-away. The only year or season that
Oprah did not give-away was in 2009, because of the economy. Her total cost of “Oprah Favorite Things” was
about $23.8 million dollars over a span of twenty-five years. Oprah has always told her viewers “Even the wildest dreams have to
start somewhere. Allow yourself the time and space to let your mind wander and
your imagination fly.”
Oprah’s
consumers are her viewers that have been very dear to her for the past
twenty-five years. When Oprah Winfrey first national show was on aired on
September 08, 1986, her topic was “How to Marry the
Man or Woman of Your Choice”. She only had an audience of less than twenty-five
viewers. Oprah pursuance
her own audiences to come see her shows, she recruited herself to the streets of
Chicago giving away free tickets to her show. Little did anyone would have
known she would become a household figure? The viewers have stated that “Oprah
Winfrey career, was believed that Winfrey’s success was rooted in her ability
to cater to middle-class white women—a significant segment of her viewing
audience. Given the popularity of her show—it’s been the highest rated program
of its type for two decades—there was an expectation that Winfrey would weigh
in more forcefully on issues that directly affected African-Americans”. Her topics always provided viewers with
positive, spiritual uplifting experience. She also had compelling interviews,
and self-improvement segments. Over the past twenty-five years Oprah has
thanked her viewers in some many ways. In 2004, every person on the set of the
Oprah Winfrey show was given a new car (donated by General Motors). Every
episode Oprah has always given away gifts. On the episodes of “her favorite
thing” which was always the biggest give-away. The only year or season that
Oprah did not give-away was in 2009, because of the economy. Her total cost of “Oprah Favorite Things” was
about $23.8 million dollars over a span of twenty-five years. Oprah has always told her viewers “Even the wildest dreams have to
start somewhere. Allow yourself the time and space to let your mind wander and
your imagination fly.”
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