Product Concepts

Oprah's Trademarks
 

Harpo Productions are registered trademarks of Harpo, Inc. and Oprah Winfrey owns the Company.  Under the trademarks are : The Oprah Winfrey Show, Oprah Radio, Make the Connection, Oprah's Book Club, Use Your Life, Live Your Best Life, Oprah's Favorite Things, Wildest Dreams with Oprah and Oprah Boutique The Oprah Store, Oprah.com, Oprah's Big Give, The Big Give, Give Big or Go Home, the "Oprah" signature and the "O" design are trademarks of Harpo, Inc. Oprah's Angel Network, Angel Network, O Ambassadors and the corresponding "O" design are trademarks of Oprah's Angel Network. Oprah Winfrey Leadership Academy for Girls is a trademark of The Oprah Winfrey Leadership Academy Foundation. O, The Oprah Magazine and O at Home are registered trademarks of Harpo Print, LLC. All Rights Reserved.

Oprah Winfrey Wins 'Own Your Power' Trademark Lawsuit

 

Oprah was sued for the famous words "Own Your Power" that she used in her magazine and TV show. The Oprah Magazine “O” featured Oprah Winfrey and the headline “Own Your Power”.  The issue was a Power List, and ran in conjunction with corporate-sponsored events and an episode of The Oprah Winfrey Show that promoted the issue. She was sued for trademark infringement by Simone Kelly-Brown. The women who ran a company specializing in motivational services had registered “Own Your Power” as a trademark in 1996.  The New York Federal judge dismissed the claims. Her lawsuit stated that Oprah had violated her trademark rights and confused the origin of the trademark. The judge looking at cover stated that “The magazine trademark “O” at identification that the phrase was a headline, describing the contents of the magazine.

The judge rejects this analysis because of Winfrey's well-known trademark and reputation, the clear display of the magazine copy, and the innocent use of the phraseon the cover line describing what's inside the magazine. The judge notes that such sayings as "Tap Into Your Strength" and "Let Your Best Self Shine" denote the type of encouragement that readers would be getting by picking up a copy. He also stated that Winfrey didn't use the mark in bad faith, that there wasn't any trademark use so there didn't need to be any analysis over likelihood of confusion, and that Winfrey doesn't have liability for others infringing the trademark.

Oprah Winfrey to sell farm food in Hawaii

 

Oprah Winfrey may be expanding her empire to the health food, personal-care and farming. She owns several hundred acres of land in Kula, Maui that is registered with the Hawaii Department of Commerce & Consumer Affairs under "Oprah's Farm LLC." "The trademarks were filed for Oprah's farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands. The names include Oprah's Organics, Oprah's Farm and Oprah's Harvest the products will only be sold in Hawaii. Oprah Winfrey's organic food brand includes “salad dressings, sauces, soups, dips, frozen vegetables, and beverages”. Another application was also filed for a line of bath and body products featuring soap, moisturizer, hair care, and other beauty items.